A TXT record is text in free, human-readable form, that is associated with a domain address as a DNS record for one purpose or other. The most popular use of a TXT record is to add your site to a search engine or to an analytics platform, that provides details about the traffic to your web site. Creating such a record can serve as confirmation that you're the Internet domain owner and they'll supply the content you should include as the value when you set up the record. Another application of a TXT record is to validate that an email message is sent by the domain name owner and from a trusted hosting server - this is the so-called SPF protection, which prevents any electronic address created under your domain name to be forged and unauthorized people to send spam making it appear like it was mailed from your own mailbox. You could add any other information which you want to be associated with your Internet domain in a TXT record as well.